City of Brussels

Corporate Identity

The City of Brussels awarded Arts Square with a contract to carry out the branding of an information campaign for the Brussels Information Cabinet.

The aim of the campaign was to raise awareness and showcase the successful initiatives taken in the development of IT infrastructures in the city.

Arts Square developed the concept and visual identity of this campaign. A manual was also created for the public and distributed throughout the city's information bureau's.

The guiding thread of the concept, centered around the logo and tagline developed : Enter The City. Evoking both the "enter" key on a computer and the notion of tapping into the cities information bank.